Saeng-N cosmetics – Distribution channel expansion strategy
Saeng-N is a Korean cosmetic brand. They came to Vietnam and spent a lot of money on the beauty contest but did not bring any effect. Saeng-N needs a more economical solution and can see progresseng.
- Through research, we find that with their financial capacity, they cannot have a large marketing program. The most important issue is that they do not have a distribution channel other than Tiki and Lazada, but with the cosmetics industry, the distribution channel is the most important.
- Your Business advises them to develop a distribution channel system of CTV Online. This is a very effective free advertising source.
- At the same time, we also advised them to expand KPP offline at AeonMall supermarket system and other small selling points.
- With a small budget, the only effective advertising channel is Facebook. We focus on quality products from Korea and beautiful design images, attracting young customers.
- Every day we get 5-10 customer inquiries to become a Facebook sales collaborator.
- After only 2 months, they had a big distributor taking wholesale to distribute the Southern market. In addition, they also have dozens of small distribution points to introduce products.